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11.11.02
Solheim
Cup 2003: Suksess
allerede!
Allerede nå er Solheim
Cup en økonomisk suksess.
Også damegolf lokker til
seg sponsorer.
Vi vet fra før at
herregolf og sponsing av
herregolf har hatt en
kraftig vekst de siste
årene. Også norske
selskaper har begynt å
forstå hvor viktig og
innbringende golfsponsing
er blitt.
Solheim Cup går av
stabelen i Sverige neste
år. Allerede nå er
arrangementet en sikker
økonomisk suksess.
Her er utdrag av hva
Martin Park i LET (Ladies
European Tour) skriver om
"Rikets
tilstand":
SOLHEIM
CUP 2003 - SPONSOR
REPORT
The
Evian Ladies European Tour
are delighted to announce
that next year’s Solheim
Cup (the women’s
equivalent of the Ryder
Cup) in Sweden has already
been the most commercially
successful tournament
since its inception in
1990. The support
for the biannual event
played between the best
womens’ professional
golfers of Europe and
America from the
commercial sector has been
outstanding, with a full
official partner rosta
already having been
achieved. The Evian Ladies
European Tour are proud to
announce the following
companies that join Ping,
the official tournament
sponsor, as Official
Partners to The Solheim
Cup 2003:
Volvo,
HP Invent, Hilton Scandic
Hotels,
ForeningsSparbanken,
Ohrlings
PricewaterhouseCoopers,
American Express and SAS.
This
high level of interest
clearly shows the steady
realisation of the
benefits that being
involved with professional
ladies’ golf can produce
for brands. The
companies have committed
to the Solheim Cup because
of the comprehensive
packages being offered
including integrated brand
exposure and customer
experience programmes in
the Swedish market as well
as live tv coverage across
Europe, Asia and
live network TV exposure
on NBC in the USA.
Due
to September 11th
the Ryder Cup was moved
from 2001 to 2002 and then
every other year hereafter.
As a result this presented
a unique situation whereby
the Solheim Cup is going
to be held on consecutive
years 2002 and 2003 before
settling on every other
year after 2003.
The
tournament is to be played
out before more than
100,000 12-14th September
2003 at Barsebeck G&CC
Malmo Sweden. This staging
will mark the first time a
European staging of the
tournament will have been
played outside of the UK.
Golfsiden
har fått erfare et det
omtrent er umulig å
skaffe hotellrom i
nærheten av Barsbäck
under Solheim Cup i 2003.
Suzann Pettersen blir
forhåpentligvis norsk
representant i det
europeiske laget.
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