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"The
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the
luckier
I
get"
BEN
HOGAN
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11.02 Volvo
støtter damene:
En million dollar i bonus
for å vinne fire turneringer
Spennende opptur for
damegolfen.
Ladies European Tour og
Volvo har inngått en avtale
som gir nordisk damegolf et
oppsving. Vi har lenge
manglet insitament for at
damene skal satse på sin
golf. Maken til
lønnsforskjeller finnes selv
ikke i næringslivet her
hjemme mellom mannlige og
kvinnelige lønninger for
samme arbeid. Mennene
spiller betydelig bedre golf
enn kvinnene, men slik er
det i alle idretter. Likevel
bør man kanskje hevde at
kvinner spiller 18 hull. De
spiller 4 runder, noen
ganger bare 3, men likevel;
lønnsforskjellene har vært
så store at det har vært
temmelig tynn rekruttering
til nordisk og europeisk
damegolf - naturlig nok. Nå
kan dette bli bedre.
Det er snakk om at Volvo
stiller med biler til
turneringene og en rekke
andre praktiske saker. Flott
skal det bli. Det er også
satt opp en bonuspremie for
den som vinner alle
turneringene i denne ligaen
på en million dollar.
Sannsynligheten for at en
spiller stikker av med denne
millionen med dollar anser
vi som mikroskopisk, men det
er et godt lokkemiddel for å
styrke startfeltet.
Dette er en kjærkommen
avtale for rekrutteringen
til damegolf på høyt nivå.
Kanskje dette er med på å
bidra til å få vekk det
kunstige skillet mellom
amatør og proff som henger
igjen fra gamle dager.
Her er pressemeldingen fra
LET:
LET AND VOLVO CARS NORDIC
ANNOUNCE MAJOR NEW AGREEMENT
Ladies European Tour (LET)
announced today a new
umbrella sponsorship deal
with Volvo Cars Nordic to
cover all tournaments played
in the Nordic region of
Europe, including Denmark,
Sweden, Norway, Finland and
Iceland.
In a brand new concept Volvo
Cars Nordic, Scandinavia's
largest car sales company,
will sponsor the 'Volvo
Cross Country Challenge', a
dedicated order of merit for
the tournaments played in
the Nordic region.
In an initial three-year
deal starting in 2005, Volvo
will be the Official Car to
each tournament in the
Nordic Region and will offer
a full courtesy car service
to the players.
In addition to the
individual prize funds on
offer for each event there
will be a bonus pool which
will be awarded to the
players who head the order
of merit at the end of the
challenge as well as
awarding a car to the winner.
A separate one million
Dollar bonus will be
available for any LET Member
who wins all of the Volvo
Cross Country Challenge
tournaments in a season,
with a minimum of four
events required to trigger
this bonus. Details of the
Volvo Cross Country
Challenge events will be
announced in due course.
Also, during the forthcoming
2004 season, Volvo Cars
Nordic has committed to
partner the events played in
the Nordic region prior to
the commencement of the
Volvo Cross Country
Challenge in 2005 and will
provide a full Official car
service at each event.
The agreement marks the
first significant investment
made by Volvo Cars Nordic in
the LET since their
contribution to the
outstanding success of The
Solheim Cup 2003 held at
Barsebäck Golf and Country
Club in Sweden.
"The unparalleled success of
The Solheim Cup in Sweden
last year illustrated the
tremendous enthusiasm and
support that exists for golf
- and women's golf in
particular - across the
Nordic region," said Ian
Randell, Chief Executive of
the LET.
"The introduction of a 'Nordic
Swing' further builds on
this success and enables us
to bring the Nordic
countries together in the
development of both the LET
and golf in general. We are
indebted to Volvo Cars
Nordic for sharing this
vision and look forward to
working with them to achieve
our mutual goals."
Robin Gibson, Commercial
Director of the LET added:
"The Solheim Cup 2003
demonstrated just how large
the appeal of the women's
game is and Volvo are one of
the first of many to
recognise the possibilities
available."
"This commitment by Volvo
Cars Nordic further
emphasises that commercial
partners are increasingly
recognising the value that
our product delivers."
Bengt Kjellberg, Senior Vice
President, Public Affairs,
Volvo Cars Nordic explains
the rationale behind the
move:
"From a Nordic perspective,
it is interesting to note
that Volvo Cars Nordic is
now, after decades, shifting
the focal point of its golf
sponsorship from men's to
ladies' golf," said
Kjellberg.
"Ladies' golf is growing
strongly throughout Europe
and we feel this is the
right time to make a strong
commitment to professional
golf among women players. We
chose to implement this
change first in the Nordic
region, since it is our home
market.
"The immense success of the
Solheim Cup at Barsebäck
last autumn, which we used
to gauge interest in ladies'
golf among our customers,
showed that the Nordic
region and Europe dominate
women's golfing even though
many players choose to play
entirely or primarily in the
USA.
"Women are a vital customer
group for us in terms of car
purchases. We are seeing
increasing single-person
households in the Nordic
market, and we also know
that the woman in the family
plays a very prominent role
in the choice of family car."
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