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BEN HOGAN
 
 

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04.04
Oppkjøpet har funnet sted
Cleveland er et meget anerkjent golfmerke. Rossignol er det samme innen skiindustrien. Quicksilver kjøpte opp Rossignol Gruop. Dette blir et to milliarder dollars selskap. Det gir Cleveland, som tilhører Rossgnol, muligheter til å satse anda mer innen golfindustrien. Spillere som Ernie Els, Vijay Singh og David Toms kommer nå under samme paraply.

Her er pressemeldingen:

CLEVELAND GOLF PARENT PURCHASED

Two months after rumors about a deal first surfaced, Quiksilver early Monday announced that it was purchasing Rossignol Group for $320 million in cash and stock. The purchase brings together the parent companies of Cleveland Golf (Rossignol) and Fidra John Ashworth (Quiksilver) in an outdoor apparel and equipment firm with revenue of about $2 billion. The new firm now offers golf retailers a line of products that includes clubs, bags, apparel and outerwear. Cleveland president/CEO Greg Hopkins was excited about the news. "We are able to play at a bigger poker table," Hopkins said. "Quiksilver is willing to give us the resources and [let us] step on the gas" Hopkins expects that both marketing and R&D spending will accelerate this year, with the company's marketing efforts growing as early as summer, and an expanded product lineup hitting golf shops "certainly by 2006. There are things I've wanted to do that I just couldn't."
John Ashworth, founder and president of Fidra, was enthusiastic about the purchase. "I'm stoked. Cleveland is a quality company," he said. "I can tell you one thing, I'll be playing Cleveland equipment pretty darn soon." Ashworth also looked beyond the addition of Cleveland to the entire Rossignol lineup, which includes skis and winter outerwear. "I think for us, boom, overnight, we've become a much cooler brand. We'll be able to do good things together." The last point is an interesting one. Although neither Ashworth nor Hopkins have had any discussions, the corporate connection between the two brands creates the opportunity for near head-to-toe endorsement deals (as well as a broader offering of products for retailers). Key Cleveland endorsers are World No. 1 Vijay Singh and David Toms, while Fidra counts Ernie Els in its stable.

 

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