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Golfreiser
07.01 Nike:
Nytt: Community Site – “The
Grind”
Nike kommer i en pressemelding med en
mulighet til å kommunisere med utøverne.
Her er pressemeldingen vi har mottatt fra Nike:
Nike Golf Elevates Its Digital Leadership Position With
Launch of New Community Site – “The Grind”.
BEAVERTON, Ore. (January 07, 2011) – As the industry leader in connecting
athletes through various digital platforms, Nike Golf is continuing its forward
stride with the November 1, 2010 launch of a new digital community -- The Grind.
Through www.nikegolf.com
, golfers will be able to join The Grind and connect
with other golf athletes to ultimately improve their performance in the sport
and attempt to answer the question, “Are you in golf shape?”
The Nike Grind is a digital destination where golf athletes can share their golf
journeys as it relates to their swings, their equipment, personal training and
much more. Members of The Grind will have access to insider content from Nike
Golf’s product innovators, Nike Golf athletes, non-Nike Golf athletes, Nike
instructors and industry experts.
“We are excited to be able to take another step in doing what Nike does best –
connecting with consumers,” said Mike Kelly, Director of Global Brand Marketing
for Nike Golf. “Through The Grind, we are able to engage, connect and inspire
golfers. This is only the beginning of bigger things to come in Nike Golf’s new
community. It is yet another example of how Nike Golf is the athletic golf brand
of choice.”
The new Nike Golf community is a holistic approach that will inspire and guide
golfers to improve their games at all levels:
· To get in better golf shape, Nike athletes and athletic trainers will provide
key personal training tips specific to the sport in the “Training” section on
The Grind.
· To see how their golf swings measure up, community members can upload their
swings, compare them side by side to their friends and/or Nike Golf athletes and
share on their facebook and twitter accounts.
· To learn about the philosophy behind new technologies and designs, golf lovers
will be able to get inside the fascinating minds of Nike Golf’s talented product
engineers and designers.
· To learn about equipment, consumers can share what’s in their bags while also
staying on top of what equipment is in Nike Golf athletes’ bags. They can then
upload what’s in their bags for their friends to see.
Bill Bowerman, the co-founder of Nike, Inc., said, “if you have a body, you are
an athlete.” The Grind epitomizes athletic golf.
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