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Nye baller fra Titleist
25.04 Titleist med nye baller:
Kommer snart til Norge
Det er stadig nyheter på ballfronten. Titleist har vært en ledende balleverandør
i en årrekke.
Nå kommer det nye baller. Den nye AVX-ballen er mykere enn Pro V1 og Pro V1x. De
har gått gjennom tester og kommer på markedet i USA i disse dager.
Golf Digest har skrevet en artikkel om den nye ballen.
Ballen kommer til Europa 2. juli og vil koste 549 per dusin. De kommer i både
hvit og gul utgave.
Her er pressemeldingen:
Titleist Introduces All-New AVX Golf Balls
Four-Month Test Market Validates New High Performance Choice Providing
Remarkable Distance and Exceptionally Soft Feel with Piercing Low Ball Flight
FAIRHAVEN, Mass (April 23, 2018) – The breakthrough performance of Titleist AVX
– a new high performance golf ball providing remarkable distance and
exceptionally soft feel through proprietary core, cover and aerodynamic
technologies – will now be available to golfers everywhere.
A comprehensive test market conducted in Arizona, California and Florida from
October 2017 to January 2018 resulted in the resounding validation of AVX,
particularly among golfers who prioritize distance and extremely soft feel.
Beginning today, Titleist AVX is available in golf shops across the U.S and in
Europe from July 2. The precision manufacturing of AVX at Titleist Ball Plant 3
in New Bedford, Mass. – also home to the industry-leading Pro V1 and Pro V1x
models – has been accelerated in order to meet golfer demand and the worldwide
launch of AVX in the coming months.
“Golfers have spoken loud and clear about the performance of AVX,” said Michael
Mahoney, Vice President, Titleist Golf Ball Marketing. “While our R&D team is
constantly exploring new golf ball technologies, only a limited number of
prototypes ever make it past the initial machine and player testing phases. AVX
stood out from the beginning. Ultimately, it was important to let golfers decide
whether this golf ball had a place in our line and the results of our test
market were emphatic. Many golfers were waiting for a product like AVX – our
lowest flying, lowest spinning and softest feeling high performance golf ball –
to help them play their best.”
AVX TECHNOLOGY AND PERFORMANCE: Featuring a proprietary multi-component
construction, AVX delivers remarkable distance and penetrating flight, very low
long game and iron spin, exceptionally soft feel and premium scoring control
through the following new technologies:
• An innovative high speed, low compression core technology results in a
powerful engine to drive remarkable distance with exceptionally soft feel.
• The invention of a new high flex casing layer enhances speed and controls spin
to promote even greater distance.
• The proprietary GRN41 thermoset cast urethane elastomer cover has been
specifically formulated by Titleist Golf Ball R&D to deliver premium scoring
control with exceptionally soft feel and long lasting durability.
• A unique catenary aerodynamic design delivers a piercing, low trajectory while
providing a consistent ball flight on all shots.
• AVX is made by Titleist associates in the company’s state-of-the-art Ball
Plant 3 manufacturing facility to the highest performance and quality
specifications in the industry, ensuring the most consistent performance ball to
ball, and dozen to dozen.
• AVX is offered in both white and high-optic yellow.
“During the test market, we heard from a lot of golfers playing competitive
models who realized they had been giving up performance in order to play a
softer feeling golf ball,” Mahoney said. “With AVX, not only were they getting
the feel that they love, they were also getting longer distance with great
performance in the short game – and they were playing better. That’s the reason
so many golfers are talking about this golf ball.”
AVAILABILITY: New Titleist AVX golf balls are available in the U.S.
beginning April 23, 2018 and in Europe July 2.
RECOMMENDED RETAIL PRICE: 549 NOK
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